This is my analysis of my logo. There are 7 elements that need to be included in a logo in order to make it magical. I wanted to combine my name, with an image that is similar and links in a way to my name. From the name film arc I found a picture of a rainbow, and merged the two together, enhancing and changing some of the colours when I was doing it. Here is what I did with the 7 elements:
1. Symbols - I wanted to use a rainbow because my name is FilmArc and a rainbow is an arc. I found an image with a rainbow that I liked, and added FilmArc to it.
2. Colours - I wanted to have bright colours, because it stands out more, and is more attractive to look at.
3. Words - I used a generator to find the name for my film company. I loved the name FilmArc when I saw it, and from that name I made my logo.
4. Fonts - I went for a slightly curved font because it curls like the arc of the rainbow does.
5. Shapes - I wanted an Arc from FilmArc, and experimented with using plain arcs. I didn't like it, and wanted more colour, and then thought that rainbows have arcs. That was the shape I wanted in my logo.
6. Clarity and Boldness - I like the the rainbow in my font is in the background, and quite blurry, but the tree, field and the words are quite bold. Because everything else is bold, but the rainbow is less in focus, it draws your eyes to the rainbow.
7. Creativity - I think to be even more creative with my work I could have taken my own picture of a rainbow, or spoken to someone who I know who takes photos and asked them to take a picture of a rainbow for me.
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