Institutions and Distribution

An institution is an organisation which produce, distribute or exhibit films. Some institutions need to merge with another institution to strengthen their distribution. The bigger the institution, the higher the chance a film has of making it globally.
Distribution is the idea of film institutions making their products avaiable for their prime audiences to view. They use multiple marketing campaigns to achieve this.
Before making the film, the directors of producers can go to an institution to pitch their film idea, where they ask if the institution would fund the project. Popular institutions include:

• BBC
• The UK Film Council
• Vertigo Films
• Film Four

The UK Film Council

This institution has backed more than 900 films which include feature and short films. There goal is to make the UK a global centre for films amongst the worlds competitive film industry. They support many upcoming film directors, by funding their British films to attract a wider audience. The Film Council has money provided by the lottery. They also are in partnership with BFI (British Film Institution), Skill Set, First Light, Film Club and Regional and National screen agencies.

BBC

BBC Films are the forefront in producing British Independent films. They produce many feature films. They are commited in finding and developing new talent. However, they are very picky about the films they back up.

Vertigo Films

Vertigo Films is a UK media company which creates and distributes commercially driven independent cinema. They use new technology and they pay attention to the budgets, this is to address their audience in the most care to produce films that the audience approves of; that they are authentic to what they are trying to represent.

Film 4

Film 4 showcases a wide-range of British made films and international films that come from all over the world. They don't just show films, they also produce many films. Film 4 is partnered with Warp X Films where they challenge British and International films and create new ones for a lower budget, with the intention of expanding the niche audience.

Hollywood film institutions are companies that produce and distribute films annually and command significant shares in box office revenues. They have huge budgets for their films and have extreme marketing techniques. They not only use social media, like Twitter, Instagram and Facebook, but they also use merchandise, billboards, websites, online ads on YouTube and other websites. Hollywood has continually been able to act upon a changing markey and use to their advantage new technologies to help their film thrive.

An independent film is a film which has been produced completley or with little contact with outside major film studios. Being produced and distributed by independent entertainment companies limits the ability to make a film successful worldwide. However, independent films can also be partnered with a major film studio such as Universal, Paramount and Warner Brothers to improve the performance of the filn. A large majority of independent films are seen to be arty and indie, this is for these films would have a select, smaller audience and independent companies would be able to deliver these audiences with no need to go global. Independent films are made with a considerably lower budget than major studio films. A large majority of british film companies are independent as they don't have the money to create big set pieces and other extravagent scenes.